To celebrate the kick-off of its seven-year Manchester United shirt sponsorship, Chevrolet released an enhanced version of its video at that pays homage to the history of iconic Manchester United shirts, dating to the club’s inception in 1878. “We wanted to celebrate this new shirt with Manchester United supporters in an historic way because they deserve to be part of this important moment in club history.” “Manchester United has more than 659 million supporters around the world, and we want them to know that we march side by side with them,” said Tim Mahoney, chief marketing officer, Global Chevrolet. Putting fans at the center of the brand’s debut on the shirt via a unique digital experience is part of Chevrolet’s “What Do You #PlayFor?” global campaign to bring football fans closer to the sport and help them celebrate the passion for play. Fans are invited to upload photos of themselves wearing a digital version of the new shirt at and share it via their social channels.

Fans worldwide take part in digital campaign at, virtually wearing and sharing the shirtĭETROIT – Chevrolet and Manchester United fans worldwide today are celebrating Chevrolet’s debut on the football club’s 2014-15 season home shirt.

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